--- title: "What's your spending personality?" date: 2018-08-16T19:39:04-04:00 author: Freida M. Richer canonical_url: "https://grantthorntonlimited.ca/en/debt-help-resources/articles/which-spending-personality-are-you" section: Articles --- [ Back to the hub ](https://grantthorntonlimited.ca/en/debt-help-resources/articles) # What's your spending personality? Freida M. Richer CIRP, Licensed Insolvency Trustee ![Person holding shopping bags after splurging on a sale](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/Web-image-square/_articleHero/6530/Which-spending-personality-are-you.jpg.webp) Freida M. Richer CIRP, Licensed Insolvency Trustee Have you ever set a financial goal or promised yourself to make a change, only to slip back into old habits? You’re not alone. Many Canadians struggle with spending—not because they lack discipline, but because of their [spending habits](https://grantthorntonlimited.ca/en/debt-help-resources/articles/avoid-overspending-with-this-simple-mindset-shift) and personality. ## What’s a spending personality? A spending personality is how you emotionally respond to money. It shapes how you spend, save, and use debt. These personalities are influenced by: - Learned behaviours from your childhood and observations from your parents - Your current stress, habits, and lifestyle - Your level of financial literacy - Peer pressure and social influences Understanding your spending personality can help you identify your triggers and the emotional responses they lead to. Knowing your type can help you recognize, break, and make new spending habits. There isn’t a single profile for someone who gets into financial trouble. While the factors that lead to financial difficulty are unique, certain spending personalities are more likely to carry higher levels of debt. ## These are the spending personalities most linked to debt in Canada. Do they apply to you? ### The impulsive spender **They buy now and think later**. Impulsive spenders focus on wants over needs and often make decisions in the moment. They may shop for a quick mood boost or grab deals without thinking long term. Over time, these small, unplanned purchases add up—often leading to higher credit card balances. You might be an impulsive spender if you: - Spend money on things you don’t need - Shop when you feel stressed, bored, or upset - Shop without a budget or spending plan - Carry a credit card balance ## The social spender **They spend to impress or connect with others.** Social spenders use money to build relationships or maintain an image. They may treat others often, buy thoughtful gifts, or spend more to keep up with friends or social expectations. While it feels good in the moment, this type of spending can lead to debt when it goes beyond what they can afford. Social spenders are willing to put their financial stability at risk to fund their image, [resulting in the overuse of credit and large amounts of debt. ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/good-vs-bad-debt) You might be a social spender if you: - Overspend on holidays, birthdays, or other events - Experience fulfilment or pride when treating others - Feel you must give gifts to achieve social acceptance or appreciation - Spend beyond your means to maintain an image ## The avoider **They avoid looking at their finances altogether.** Avoiders feel uncomfortable or anxious about money, so they ignore it. They may avoid checking their accounts, opening bills, or talking about finances. They also neglect important aspects of financial wellness, such as their [credit score](https://grantthorntonlimited.ca/en/debt-help-resources/articles/what-affects-your-credit-score), [budgeting](https://grantthorntonlimited.ca/en/debt-help-resources/articles/how-to-make-a-basic-budget-and-stick-to-it), and [emergency savings.](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-saving-for-a-rainy-day-how-to-start-an-emergency-fund) This “out of sight, out of mind” approach can lead to missed payments, poor credit, and growing debt. You might be an avoider if you: - Don’t know your bank balance - Spend without a budget or without tracking your finances - Ignore bills, emails, or phone calls about money - Avoid discussing your finances because it makes you feel anxious or ashamed ## The follower **They buy what they see online.** Followers are heavily influenced by social media, ads, and influencer content. When something is trending, they feel the urge to try it—whether it’s a product, lifestyle, or “must-have” item. These purchases often feel justified in the moment but can quickly lead to overspending. You might be a follower if you: - Buy items recommended on TikTok, Instagram, or other social media platforms - Feel pressure to keep up with trends - Trust influencer recommendations without much research - Often regret purchases after the excitement fades - Overuse credit or [“Buy Now Pay Later”](https://grantthorntonlimited.ca/en/debt-help-resources/articles/buy-now-pay-later-the-real-cost-of-buy-now-pay-later-programs) offerings to fund their lifestyle ## The chaser **They shop for the feeling, not the item.** Chasers are driven by the emotional rush that comes with spending. Shopping becomes a way to escape boredom, stress, or routine. The “high” of buying something new fades quickly, leading them to repeat the cycle again and again. You might be a chaser if you: - Shop when you’re bored or need a mood boost - Feel a short-lived excitement after buying something - Find yourself browsing or shopping without a clear purpose - Keep spending to try to recreate that feeling ### The convenience spender **They pay more to make life easier.** Convenience spenders prioritize ease and time savings. With food delivery, subscription services, and one-click shopping, it’s never been easier to spend without thinking twice. While each purchase may seem small, the total cost can quietly add-up over time. You might be a convenience spender if you: - Use food delivery or ride-share services frequently - Have multiple subscriptions you rarely review - Choose convenience even when cheaper options are available - Feel surprised by how much you spend each month ## How to change your spending habits The good news is, your spending personality can change! It can be intimidating to address how your habits impact your financial well-being, especially after years of building them, but even the smallest steps can make a big difference. Follow these tips to start taking control of your finances: ### Stay informed Broadening your financial literacy skills will help you confidently make financial decisions, meet your goals, and manage your money effectively. A great place to start is our [debt help hub for simple, easy to use resources.](https://grantthorntonlimited.ca/en/debt-help-resources/articles) ### Know where you stand Looking at your current financial situation can help you understand what changes you need to make. A good place to start is by [understanding your credit score](https://grantthorntonlimited.ca/en/debt-help-resources/articles/how-to-read-your-credit-report) and how you can improve it. ### Build a budget Following a budget is the most important tool for those struggling with spending habits. New to budgeting? [Check out our budget guide to help you get started.](https://grantthorntonlimited.ca/en/debt-help-resources/articles/how-to-make-a-basic-budget-and-stick-to-it) ### Set a goal A financial goal is a target to aim for when managing your money. Financial goals give you a sense of direction, help guide decision making, and act as a source of motivation. We’ve developed a [financial goal-setting guide](https://grantthorntonlimited.ca/en/debt-help-resources/articles/setting-financial-goals-7-realistic-examples), with examples you can achieve this year. ## When to get help with your debt If your spending habits are leading to growing credit card balances, missed payments, or high stress about money, it may be time to speak to a professional. A Licensed Insolvency Trustee can help you understand your options and create a plan that fits your situation. [Get started with a free, no-judgement consultation.](https://grantthorntonlimited.ca/en/get-in-touch/contact-us) About the Author Freida M. Richer CIRP, Licensed Insolvency Trustee ## Latest articles [ ![](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbListSmall/67684/assets-CP-square.webp) ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-your-assets-in-a-consumer-proposal) [What happens to your assets in a consumer proposal? ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-your-assets-in-a-consumer-proposal) [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-your-assets-in-a-consumer-proposal) [ ![](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbListSmall/65155/recreational-vehicle-square.webp) ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-an-rv-boat-or-atv-loan-if-you-file-a-consumer-proposal-or-bankruptcy-in-canada) [### What happens to an RV, boat, or ATV loan if you file a consumer proposal or bankruptcy in Canada? ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-an-rv-boat-or-atv-loan-if-you-file-a-consumer-proposal-or-bankruptcy-in-canada) [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-an-rv-boat-or-atv-loan-if-you-file-a-consumer-proposal-or-bankruptcy-in-canada) [ ![](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbListSmall/63555/influencer-survey.webp) ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-influenced-into-debt-how-social-media-impacts-canadians-finances) [### Influenced into debt: How social media impacts Canadians' finances ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-influenced-into-debt-how-social-media-impacts-canadians-finances) [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-influenced-into-debt-how-social-media-impacts-canadians-finances) ## Subscribe to our newsletter Get tips and tools to help manage your finances and live debt free. \*I agree to receive communications from Doane Grant Thornton. I understand that I can unsubscribe at any time. ## **Take the first step** to debt freedom Speak to one of our debt solutions professionals during a free, no-obligation consultation. [ Book a free consultation ](https://grantthorntonlimited.ca/en/get-in-touch/contact-us) ## Related articles ![Marina filled with sailboats and recreational boats along the Charlottetown waterfront on a sunny day.](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/65155/recreational-vehicle-square.webp) ### [ What happens to an RV, boat, or ATV loan if you file a consumer proposal or bankruptcy in Canada? ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-an-rv-boat-or-atv-loan-if-you-file-a-consumer-proposal-or-bankruptcy-in-canada) For many Canadians, recreational vehicles offer freedom, adventure, and unforgettable family memories. But if you’ve financed an RV, travel trailer, boat, ATV, snowmobile, or side-by-side, those monthly payments can become difficult to manage if life takes an unexpected turn. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-to-an-rv-boat-or-atv-loan-if-you-file-a-consumer-proposal-or-bankruptcy-in-canada) ![A young woman sits with and supports an older woman holding a cane.](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/Web-image-square/_articleThumbMedium/58677/caregiver-article-square.webp) ### [ Tips to avoid debt as a family caregiver in Canada ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-tips-to-avoid-debt-as-a-family-caregiver-in-canada) With the rising cost of living and long waitlists for long-term care, more Canadians are becoming family caregivers, but it can come with an emotional and financial cost. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-tips-to-avoid-debt-as-a-family-caregiver-in-canada) ![Person packing a box for moving](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/57664/adult-child-moving-home-square.webp) ### [ How to budget when your adult child moves back home ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-how-to-budget-when-your-adult-child-moves-back-home) Adult children moving back home isn’t just a trend—it’s quickly becoming the norm. While the cost of living continues to climb across Canada, many Gen Z and millennial Canadians are packing up their apartments and returning to the nest as “boomerang kids.” [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-how-to-budget-when-your-adult-child-moves-back-home) ![Person looking down at bills with head in hand, surrounded by paperwork and an open laptop.](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/56923/utilities-square.webp) ### [ What happens if you don’t pay your utility bills in Canada? ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-if-you-dont-pay-your-utility-bills-in-canada) If you’re worried about unpaid electricity, heating, or water bills, you’re not alone. But disconnection isn’t immediate, and you usually have options to protect your service while you get back on track. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-happens-if-you-dont-pay-your-utility-bills-in-canada) ![An older aged couple sitting together on the couch looking at their laptop and phone](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/55588/BLOG-retire-debt-free-square.webp) ### [ How to plan a debt free retirement ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-how-to-plan-a-debt-free-retirement) Retirement should feel like a reward, not something to stress about. But with the cost of living rising across Canada, more people are tapping into retirement income earlier than planned. A comfortable, debt-free retirement is still possible with the right mix of planning, realistic expectations, and support when you need it. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-how-to-plan-a-debt-free-retirement) ![A couple sits at a table reviewing bills and using a calculator, appearing stressed while looking over financial documents.](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/52267/instant-loans.webp) ### [ What are the risks of instant loans in Canada? ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-are-the-risks-of-instant-loans-in-canada) When an unexpected bill pops up or your bank balance hits an uncomfortable low, fast‑cash lenders can seem like a lifeline. Understanding how these quick loans work, and the risks hiding behind the “instant” label, can help you make choices that protect your financial health. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-what-are-the-risks-of-instant-loans-in-canada) ![Photo of parents and adult daughter hugging and smiling.](https://pr-assets.grantthorntonlimited.ca/craftcmsimages/Article-imagery/_articleThumbMedium/53508/family-finance-1.webp) ### [ Family finance: The emotional cost of financially supporting family ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-family-finance-the-emotional-cost-of-financially-supporting-family) With rising costs, increased debt loads, and tighter budgets, many Canadians turn to family for support. But money can also strain relationships, create pressure, and sometimes lead to debt on both sides of the conversation. [ Read this article ](https://grantthorntonlimited.ca/en/debt-help-resources/articles/article-family-finance-the-emotional-cost-of-financially-supporting-family)